Which?’s highest ranking UK discount retailer wanted a branded employee benefits platform to provide a central point for all benefits, and to celebrate and recognise its colleagues.
My Staff Shop developed a bespoke Platform encompassing the company’s signature branding, and collated all the employee benefits that Home Bargains provides its people into one easy-to-use portal.
Senior Reward Manager, Louise Walpole wanted a simple and cost effective solution ensuring a suite of benefits that could reach all 28,000 colleagues.
“With our mission: ‘Top brands bottom prices’, cost drives us in terms of everything we do as we want to deliver the best prices to our customers. Therefore, finding a platform with a competitive cost per head was critical.”
“This experience really impressed me, especially compared to some of the other players in the market. They were really strong on communications and instantly understood the type of support we would need in terms of making it fit in the best possible way with our colleagues.”
Home Bargains UK locations
After a lot of preparation, the new Benefits and Reward solution: My HB, powered by My Staff Shop went live in October 2022.
“We received all the collateral we needed to support the roll-out and were thrilled to see that we had 85% activations in the first month alone.”
As a thank you to the business, the business chose to gift colleagues £25 for Christmas shortly after the launch. The initiative was such a success that the team are planning to carry out something similar in the future.
“We've definitely been on a learning curve but what I would say from those learnings is that the My Staff Shop Team really worked with me to try and make this a success. Having such great support made us confident that it would work, and it did.”
“My Staff Shop have been great at that personalisation approach for supporting our scheme. They created graphics for us to use, as well as the app, and this create a familiarity with the Home Bargains brand for our colleagues. It works and it's become a part of our culture as a business.”
Having a really comprehensive suite of tools for reporting on engagement and footfall has been critical for Home Bargains. “We pull all the data into our own tech from the analytics package. The reports are great and on the Platform. I can see the daily footfall and how people are using it. We're now trying to do some more targeted content around the My Staff Shop app and using the reporting tools to see where engagement is at. It has been really helpful in tailoring our comms strategy.”
