Which Employee Benefits will Trend in 2025?

The New Year is here, and with it comes another period in the workforce. Along with 2025 comes a year of HR goals, Business Woes, and highs and lows! Whether it’s recruitment, retaining talent, or building brand reputation, every workplace will have a focus for the year.

Behind every company smashing their goals are Employee Benefits, and the perks that you offer staff could be the difference between securing that Golden Goose employee, or losing out to a competitor.

Here are the top trending Employee Benefits and workplace priorities that we will see in 2025:

Tailored Perks

The days of generic benefits are behind us; with a multigenerational workforce including Gen-Z all the way through to Baby Boomers, such a broad demographic are naturally going to have different needs. Finding flexible, customised employee benefits packages is key to offering up staff rewards that will have high uptake, and therefore high value.

Flexible Benefits are more likely to appeal to a diverse workforce, whatever their circumstances, budget, and living situation. Providing discounts that can be used at both Aldi and Waitrose for example, means that every employee can experience the benefit wherever they do their weekly shop.

Financial Wellness

Inflation and Cost of Living increases aren’t new to us at this point, but instead of watching employees putting out fires and facing up to their expenses as they come, aiding Financial Wellbeing can help to future-proof your employees’ finances.

Through education, we can all gain better financial literacy, and through tools and discount schemes, it can be easier to reach savings goals. 2025 is looking to be a year of focus on Financial Wellness.

Physical & Mental Health

In the UK, waiting lists for the NHS can reach 6 months long, dentists are mostly privatised, and therapy costs are too high for many. These factors make taking care of our physical and mental health an uphill battle, so add to that workplace stress or a difficult life event and it can be enough to overwhelm anyone.

As such, Healthcare Benefits are increasingly popular in the UK. In fact, surveys suggest that half of the UK workforce want access to private healthcare via their workplace. That is why Healthcare Benefits can be a great incentive for recruiting and retaining employees.

Childcare

With Childcare costs being so high, and many households having two working parents, it’s no surprise that Childcare is a trending topic. While in the UK, workers may be entitled to up to 30 hours per week of free childcare, but that still often means employees either having to pay out of pocket for further childcare costs, or being forced to leave the workforce to stay home with their children.

Not only is this a huge barrier for employees aiming to build a career, but also this means companies are losing top talent to childcare requirements. We are ready to hear more perspectives, discussion, and solutions throughout the working year.

Upskilling/Reskilling

With the technological impact of Artificial Intelligence comes a fear of the unknown, and a lack of knowledge surrounding AI. This is just one of the many new skills that has become a bonus for some workplace and a must for others.

AI literacy is one of the major skills that will be talked about this year, but generally upskilling is an important topic in the workplace. As the skills gap was a big talking point for the last year or two, it is not surprising that upskilling and reskilling are on HRs’ lips; required skills are rapidly changing amidst modern technology, and the hunger for professional growth is ever present.

Get ahead of the trends and try out the My Staff Shop benefits platform for your workplace.